BOOKS & BEANS is a hypothetical book cafe business and branding design.

"BOOKS & BEANS strives to unite a community of bibliophiles in a read-friendly environment. Order from our cafe, choose a book from our shelves, and sit back and enjoy your break."

The components of the branding include:
- business card that doubles up as a bookmark
- loyalty card
- menu composed of 3 parts: The introduction, the policy page, and the items list
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