35 Parts is a conceptual sea salt brand and packaging design that employs an unusual interior. The packaging contains 35 sachets that each contain 1 and 1/2 teaspoons of sea salt flakes. This not only regulates the customer's daily intake of salt, but it is also a witty remark on the name of the brand.
The packaging design was carefully considered. A vibrant, texture blue paper was used for the dust cover and sachets, and a smoother orange board was used for the box. The dust cover contains sea salt shape imagery, which has been die cut (to reveal the orange underneath) and also UV spot glossed to darken the shapes on the blue. White ink printing was used on the dust cover to contrast the dark of the blue. The packaging is made entirely of paper to ensure that it is recyclable and sustainable.